Digital Feng Shui
Presenting effective digital content is like perfectly arranging your furniture.
A website is your shop window, but you’re not tethered to bricks and mortar online. With digital, you start with the content/furniture first, then develop the ideal housing around it. You get a website that showcases content first.
We’ll establish brand/messaging, then develop outstanding copy, ideal images, and bespoke videos or infomercials in conjunction with a social media strategy and campaign plan.
Digital Feng Shui is the process of digging deep into your marketing objectives.
- What do you want to say?
- Who do you want to say it to?
- What result do you desire?
When we understand this, we can perfect your offer into the cleanest, most user-friendly experience. We will gain an understanding of what kind of content you need and how it can best be showcased (type of website, CMS, CRM, marketing automation, social media strategy, etc).
Then we cut to the chase, leaving plenty of breathing room in and around your content. Your clients should feel they are coming into an open space, not a noisy bar.
“The centre of a composition is not a building, but an empty space.” – Renzo Piano, Italian Architect and Engineer
We can provide training and guidance so you can take the wheel and become your own expert in your digital affairs.
Digital consultancy begins at home
Feng Shui is important because it’s the space between the furniture that allows you to appreciate the room, to feel welcome to stay and look around, to notice the ornate table, the paintings on the wall, the quirky chaise-lounge. If the space is cluttered, no one wants to stay, and no one sees anything, because they get sensory overload. Visitors stay on your site for about 3 seconds, scanning for headings and key words before leaving if they can’t immediately see what they came for. They will hit the back button and you will have baked cookies for no guests. Give your content the space it deserves.
So what’s the most important conversation when you want a new website? Who you are. Who your guests are. And how to furnish your homepage in a way that makes them feel at home. Real digital consultancy starts here. It’s what many digital consultants call a hack day, or digital surgery – and it’s built around communication and empathy. Finding words that are you, capturing images that are you, developing video content that is you, and clearing out all the stuff that does not serve you.
“Always keep in mind that the strongest factor of your Feng Shui is you.” – Stefan Emunds